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Conversion Architecture Platforms

Whether or not you offer diverse Internet marketing methods like paid advertising, search engine marketing, targeted lead marketing or Web analytics to your clients, you can always think of their website as their primary marketing vehicle. But what value will a website bring to your clients' business if people are visiting their sites but aren't completing the desired action (such as: making a purchase, subscribing to a newsletter, etc.)?

A Website Must Have a Persuasive Purpose

"Virtually all websites have a persuasive purpose. To change what people think and do online, you need to first clarify your target outcomes and then make sure everything leads to those outcomes." By building your client's website with Conversion Architecture in mind, it will result in more visitors completing the conversion goals set out within your client's online presence. Profit Center Value


By studying and understanding the in-depth philosophy of Conversion Architecture, you will position a larger need to end clients. Conversion! Many SMBs have gone through phases of past years - First phase was "I need to get a website". The current phase that has been occurring and growing over recent and present days is "now that I've got a website, I need to get found". Many SMBs stop there in their understanding of Internet marketing and regrettably fail to recognize the most integral ingredient to a successful online business - "How do I convert more visitors to customers?"

The WSI ABCs of Internet marketing have always been there for you; however, the "C" has more weight and purpose today and will have more importance to end clients during downturns in the economy. By providing consultative approaches to the subject of conversion architecture, you will position your business on a much higher level than just offering a website and some Internet marketing campaigns. Because Conversion Architecture covers in-depth psychological processes, we recommend you refer to the resources on the right.

 

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