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Organic Search Marketing

In the midst of this economic downturn, business development for SEO becomes increasingly important. As an agency or consultant providing marketing advice to clients, you're missing a crucial opportunity to provide long-lasting ROI at a still relatively cheap cost if you aren't pushing for investment in organic search.

What is Organic Search Marketing?

Organic search marketing, known as search engine optimization (SEO), is the process of making a site and its content highly relevant for both search engines and searchers. SEO includes technical tasks to make it easier for search engines to find and index a site for the appropriate keywords, as well as marketing-focused tasks to make a site more appealing to users. Successful search marketing helps a site gain top positioning for relevant words and phrases. 

How Does It Work?

Crawler based search engines, such as HotBot, Google, MSN and Yahoo!, "crawl" the Web by means of a "Web spider". The spider is a powerful computer program that accesses thousands of Web pages and records what it finds. It possesses a level of intelligence, allowing it to make fairly sophisticated judgements on relevancy and store the information in its database. When you search one of these systems, you're actually searching the records in the spider's database.

The spiders operate constantly on the Web. Once your site is on a spiders list, it will receive periodic re-visits, and so any changes to your client's site will get recorded on the search engines. Page titles, body text and other elements all play a role in how the page is given relevancy.

Crawler Based Search Engines Use the Spiders To Do Three Things:

· It visits the Web page
· It then follows links to other pages within the site
· It then returns to the site on a regular basis to identify site changes

The information the spider finds goes into the "index". The index is a huge electronic list containing a copy of every Web page that the spider finds. If a website changes, the index is updated with the new information. These updates can take a while sometimes. The time between being spidered and indexed can be several months. Until the site is indexed, it is not available to any searchers. Because of this fact, WSI Consultants find it crucial to submit to the search engines as soon as the site has been launched.

What Does SEO Do For Online Businesses?

· Increase rankings in major search engines
· Improve volume of quality traffic
· Increase brand awareness and recognition
 
 

Search Engine Optimization
 
Search Engine Optimization (SEO) Services

At TradeMax, we offer a variety of SEO services to meet the needs of small and large companies. Each SEO package will be tailored to meet your budget and the needs of your company.

Here is an overview of our SEO services:
 
  • SEO Audits
  • SEO Training
  • Social Media optimization
  • Website optimization
  • Link Building Services
  • Article Submission
  • Keyword Research
  • Directory Submissions
  • SEO competitor Analysis
  • Content development and optimization
Contact us now for Search Engine Optimization (SEO) Services that will take your website to the top of the search engines.

 

 

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